In this article, we'll show you how to set up aleno so that your brand is at the center of every step – from the booking widget to guest communication.
With aleno, you can customize all guest touchpoints to reflect your brand—from the booking widget to email communications. This ensures that aleno operates seamlessly in the background while keeping your brand in the spotlight. In this article, we will guide you through the key adjustments necessary for a fully branded guest experience.
1. Embed the widget directly on your website (without redirects)
Instead of redirecting guests to an external aleno URL, you can embed the widget directly on your website as an iFrame. This provides a seamless experience that maintains your brand’s look and feel.
👉 For detailed instructions: How to Embed the Widget2. Customize the Widget Design
In the Settings menu under Widget > Design, you can upload your logo, adjust colors and fonts, and personalize the fields to ensure the widget integrates seamlessly with your website.
If you want to further customize the widget and have coding skills, we’ve got you covered! Simply reach out to our support team, and we will enable the option for you to incorporate custom CSS or integrate tools like Google Analytics.
3. Send Emails from Your Own Domain
To ensure that your automated emails are sent from your own domain rather than appearing as “sent on behalf of aleno,” you can configure a custom sender domain. This not only enhances trustworthiness but also reinforces your brand's identity.
👉 For instructions: Send Emails from Your Domain
4. Customize Email Content in Your Own Style
Under Settings > Email > Templates, you can personalize every message—greetings, phrasing, and language. By utilizing merge tags and if-conditions, you can even dynamically tailor content based on factors such as outlet or guest type.
Additionally, you can incorporate images, banners, and cross-marketing elements. Leverage these email templates to prominently feature your brand at every touchpoint!
👉 For instructions: Edit Automated Emails
👉 For instructions: Using Merge Tags & if conditions
5. Customize Your Messages in SMS and Widget Notifications
With aleno, you can also personalize the text and phrasing used in SMS and widget notifications. Under Settings > Widget > Notifications, you have the ability to customize all messages that appear within the widget. This allows you to maintain a consistent tone—whether it’s a friendly address using "you" or specific greeting phrases tailored to your brand.
6. Invite Guests to Subscribe to Your Newsletter
With aleno, you can prompt guests to opt-in to your newsletter directly during the booking process through the widget. This helps you grow your subscriber list and allows you to communicate under your own brand name—utilizing tools like Mailchimp for effective outreach.
To enable this feature, navigate to Settings > Widget > Customizing and activate the newsletter opt-in field.
👉 For instructions: Exporting & Utilizing Guest Data
👉 For instructions: Integration with Mailchimp
7. Whitelabel Integration in Your Google My Business Profile
It’s essential to maintain a fully branded booking experience even on your Google My Business profile. Instead of linking to an aleno.me address, direct users to your embedded aleno widget. This ensures that your brand remains consistent and professional, extending your brand presence beyond just your website.
👉 For instructions: Link aleno with Google My Business
Summary
White labeling with aleno means putting your brand front and center while the technology seamlessly operates in the background. By customizing booking processes, emails, and all guest interactions to reflect your brand's unique style, you create a cohesive and high-quality guest experience.
These seven steps will help you build trust, enhance brand recognition, and position your business as a strong brand—whether you run a boutique hotel, a fine-dining restaurant, or are part of a larger restaurant group with multiple locations.
You gain control over communication, strengthen customer loyalty, and maximize the value of every guest interaction—making it personal, consistent, and professional.